So the video for 2 Chainz’ single “PROUD” featuring YG and Offset, from his latest EP “The Play Don’t Care Who Makes It”, is hilarious, no question! The rappers’ mothers dressed up as their sons, lip-syncing their verses is probably the best thing I’ve seen in a long time. But besides being funny as hell, the 2 Chainz-directed video has a really strong message and underlying significance that most probably don’t really acknowledge. Each of the three artists has been going through their own struggles with money, drugs, the law…but they all have one thing in common – a Supermom, acting as mother and father figure at the same damn time.
2 Chainz, born Tauheed Epps, was arrested for the first time for posession of cocaine when he was only 15 years old. Since his father was in and out of prison, he was raised by his mother who went through the struggle of drug dealing and money issues with him. As he raps in the song “Me and momma used to trap out the same house, used to eat and go to sleep on the same couch, me and momma got busted at the same time, went to court and told judge the damn same lies”. 2 Chainz’ relationship with his father grew closer over the years but he passed away in 2012.
YG, born Keenon Daequan Ray Jackson, equally gave his mother a hard time. While his father was in jail, his mother took over and tried to support him in any way she could. However, this didn’t prevent him from getting arrested as well. Luckily, his sentence for residential burglery got shortened from 2 years to only 3 months, which allowed him to keep focusing on his music and finally getting signed to Def Jam Records. YG first openly showed his appreciation for his mother on his song “Sorry Momma” from his first album “My Krazy Life” where he apologizes for the hard times he has put her through. In his verse on “PROUD” he raps “‘Cause I know you wanna see me come home proper, soon as I get right I said I gotcha then I gotcha”.
Offset, born Kiari Kendrell Cephus was raised by his aunt (Quavo’s mom) and his mother, together with his cousins Quavious Keyate Marshall aka Quavo and Kirshnik Khari Ball aka Takeoff. Yeah I know right? Pretty complex names. Also pretty complex family situation! Took me a while to figure it out to be honest. But returning to the point I’m trying to make here. Offset’s and Takeoffs father’s left when they were still young and Quavo’s father passed away when he was only four years old. So clearly another Supermom situation! Also Offset isn’t just trying to make his momma proud he is also trying to make his grandmomma proud!! She suffered a premature death due to cancer and so Offset went and raised $500,000 for the American Cancer Society. Yeah I’m sure she’s hella PROUD!
But now, knowing these little background stories, watch the video! And if you’ve seen it already, watch it again! I think you’ll appreciate it even more now.